Privacy Policy

BushWell Inc. operates Metricanic and acts as controller for personal information used for our accounts, billing, support, security and marketing. Contact privacy@metricanic.com about privacy or support@metricanic.com for other enquiries.

For visitor and campaign data processed on a customer's behalf, we act as processor or subprocessor under https://metricanic.com/dpa. The customer or its client determines the purposes of tracking and is responsible for required notices, consent and other lawful grounds. Our own website cookie choices do not provide consent for a customer's tracking.

For our account and website operations, we use information to provide support, manage accounts and payments, protect and improve the service and meet legal obligations. Customer visitor and campaign data is processed for the customer's purposes under the DPA.

For our own processing, where a legal basis is required, we rely on our contract for service delivery, legal obligations for required recordkeeping, and our legitimate interests in operating, improving and protecting the service, subject to your rights. We rely on consent for optional advertising and analytics where required and for marketing emails.

With your permission, we use Google Analytics, Google Ads, Microsoft Clarity and the OpenAI Pixel, where enabled, to understand website and panel use, measure advertising and support personalized advertising. This may include activity linked to your account, device and advertising identifiers.

For advertising conversion matching, we may send OpenAI hashed email and name information and your country. Hashing does not make this information anonymous. OpenAI processes advertising measurement information under its own privacy terms.

You can withdraw permission through Cookie preferences. See https://metricanic.com/privacy-choices for advertising and other privacy choices.

We use providers for hosting, authentication, payments, communications and measurement. See https://metricanic.com/subprocessors for providers and their purposes.

Services you connect receive data according to your permissions and their own privacy policies.

We may disclose information when required by law, to protect rights and safety, or as part of a business transfer subject to applicable privacy protections.

Providers may process information outside your country. Where required, international transfers must use an applicable adequacy decision or other legally recognized safeguards. Contact us for information about the safeguards relevant to your data.

We retain account information while needed to provide the service, and billing and legal records for applicable recordkeeping and dispute periods. Customer data is retained for the services requested and handled under the DPA.

We use reasonable technical and organizational safeguards to protect information. No service can guarantee absolute security.

Depending on applicable law, you may request access, correction, deletion or a copy of your data, object to or restrict processing, withdraw consent, or complain to a privacy regulator. Send requests to privacy@metricanic.com. Instructions are at https://metricanic.com/data-deletion.

For visitor data collected through a customer campaign, contact the relevant website or advertiser. We assist with requests under the DPA and applicable law where we process data on the customer's behalf.

We will update this policy when our practices change and provide notice of material changes as required by law.